INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AGAINST BRAND IMAGE
Abstract
This study aims to determine the effect of Corporate Social Responsibility on the corporate image (Study at PT Bank Rakyat Indonesia Tbk (Persero) in Makassar). This study uses an inferential quantitative research approach where a quantitative research approach is an approach that aims to test the theory, construct facts, show relationships between variables, provide statistical descriptions, estimate and predict the results. From the research results obtained that Corporate Social Responsibility (CSR) at PT. Bank BRI Tbk (Persero) Makassar Branch has a positive and significant effect on Brand Image.
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