Factors Influencing the Foreign Undergraduates’ Intention to Study at Graduate School of a Public University

Authors

  • Wei-Loon Koe Universiti Teknologi MARA, Kampus Bandaraya Melaka, 110, Off Jalan Hang Tuah, 75300 melaka.
  • Siti Noraisah Saring Universiti Teknologi MARA, Kampus Bandaraya Melaka, 110, Off Jalan Hang Tuah, 75300 melaka.

Abstract

The higher education sector in Malaysia is experiencing stiff competition. Both public and private higher education institutions (HEIs) are required to teach, educate as well as to survive economically. Thus, the ability to attract students, either local or foreign, has become a crucial advantage. However, research looking into foreign students’ perceptions on graduate school selection is still very lacking in the local setting. Thus, this study aims to identify the factors that influence the foreign undergraduates’ intention to study at graduate school and to verify their relationships. The results indicated that location, low cost, university reputations, academic programs, learning facilities and country image were having significant relationships with foreign undergraduates’ intention to study at graduate school. However, family/peers influence was the only factor that did not have any significant relationship. HEI operators are therefore recommended to focus on the previous six factors, but should pay less attention to the latter. Recommendations for future research have also been put forth in this paper.

References

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes. 50: 179-211.

Ancheh, K.S.B., Krishnan, A. and Nurtjahja, O. (2007). Evaluative Criteria for Selection of Private Universities and Colleges in Malaysia. Journal of International Management Studies. 2(1), 1-11.

Burns, R. and Burns, R. (2008). Business Research Methods and Statistics Using SPSS. London: SAGE Publications.

Cubillo, J.M., Sánchez, J. and Cerviňo, J. (2006). International Students’ Decision-Making Process. International Journal of Educational Management. 20(2): 101-115.

Daily, C.M., Farewell, S. and Kumar, G. (2010). Factors Influencing the University Selection of International Studies. Academy of Educational Leadership Journal. 14(3): 59-75.

Elifson, K.W., Runyon R.P. and Haber, A. (1998). Fundamental of Social Statistics. New York, N.Y.: McGraw Hill.

Fernandez, J.L. (2010). An Exploratory Study of Factors Influencing the Decision of Students to Study at Universiti Sains Malaysia. Kajian Malaysia. 28(2): 107-136

Gray, B.J., Fam, K.S. and Llanes, V.A. (2003). Branding Universities in Asian Markets. Journal of Product & Brand Management. 12(2): 108-120.

Ismail, N., Leow, Y.M., Chen, C.H., Lim, C.T.M., Ng, F.L. (2007). Choice Criteria for Private Tertiary Programs at a Private Higher Education Institution. Asian Journal of University Education. 3(2): 101-121.

Ivy, J. (2010). Choosing Futures: Influence of Ethnic Origin in University Choice. International Journal of Educational Management. 24(5): 391-403.

Jager, J.W.D and Soontiens, W. (2009). The Image and Academic Expectations of South African and Malaysian University Students. International Journal of Business Excellence. 2(3-4):285-300.

Johnston, T.C. (2010). Who and What Influences Choice of University? Student and University Perceptions. American Journal of Business Education. 3(10): 15-23.

JPT. (2008). Available at: http://jpt.mohe.gov.my/eng/DASAR/matlamat.php

Keskinen, E., Tiuraniemi, J. and Liimola, A. (2008). University Selection in Finland: How the Decision is Made. International Journal of Educational Management. 22(7): 638-650.

Krejcie, R. V. and Morgan, D. W. (1970). “Determining Sample Size for Research Activitiesâ€, Educational and Psychological Measurement. 30: 607-610.

Lei, S.A. and Chuang, N.K. (2010). Demographic Factors Influencing Selection of an Ideal Graduate Institution: A Literature Review with Recommendations for Implementation. College Student Journal. 44(1): 84-96.

MOHE. (2010). Buku Perangkaan Pengajian Tinggi Malaysia 2010. Available at: http://www.mohe.gov.my/web_statistik/index.htm

O’brien, A., Webb, P., Page, S. and Proctor, T. (2007) A Study into the Factors Influencing the Choice-Making Process of Indian Students When Selecting an International University for Graduate Study Using Grounded Theory. Available at: http://chesterrep.openrepository.com/cdr/bitstream/10034/37772/8/o'brien,%20webb,%20page%20%26%20proctor%20-%20conference%20paper%20july%202007.pdf

Padlee, S.F., Kamaruddin, A.R. and Baharun, R. (2010). International Students’ Choice Behavior for Higher Education at Malaysian Private Universities. International Journal of Marketing Studies. 2(2): 202-211.

Price, I., Matzdorf, F., Smith, L and Agahi, H. (2003). The Impact of Facilities on Student Choice of University. Facilities. 21(10): 212-222.

Sekaran, U. (2003). Research Methods for Business: A Skill Building Approach. New York, N.Y.: John Wiley & Sons.

Sia, J.K.M. (2010). Institutional Factors Influencing Students’ College Choice Decision in Malaysia: A Conceptual Framework. International Journal of Business and Social Science. 1(3): 53-58.

Syed Yasin, S.N., Mohamad Noor, N.M. and Mamat, M. (2009). Determining the Preferences among the High School Students towards the Local Malaysian Public Universities: A Case Study. International Journal of Soft Computing. 4(5): 215-222.

Tucciarone, K. (2008). Advertising’s Effect on Community College Search and Choice. The Community College Enterprise. Fall: 73-91.

Veloutsou, C., Lewis, J.W. and Paton, R.A. (2004). University Selection: Information Requirements and Importance. The International Journal of Educational Management. 18(2/3): 160-171.

Wagner, K. and Fard, P.Y. (2009). Factors Influencing Malaysian Students’ Intention to Study at a Higher Educational Institution. E-Leader Kuala Lumpur,

Yamamoto, G.T. (2006). University Evaluation-Selection: A Turkish Case. International Journal of Educational Management. 20(7): 559-569.

Yusof, M., Ahmad, S. N. B., Tajudin, M. & Ravindran, R. (2008). A study of Factors Influencing the Selection of a Higher Education Institution. UNITAR e-journal. 4(2): 27-40.

Downloads

Published

2017-04-06

Issue

Section

Articles