NARCISSISM AND SOCIAL NETWORKING SITES USAGE AMONG UNIVERSITY STUDENTS

Abstract

Narcissism, a trait that is often linked to negative emotions influences the way an individual uses their social networking site. Therefore, this study aims to determine the relationship between narcissism and social networking sites usage. This study also explores the level of narcissism as well as the level of social networking sites usage among undergraduate students. The methodology for this study is a quantitative approach that uses questionnaires as an approach to collect data. A total of 101 respondents of undergraduate students were chosen through the convenience sampling method. This study utilized the Likert Narcissism Personality Inventory (NPI -L) to measure narcissism traits and Social Network Sites (SNSs) for SNS usage. The result findings for narcissism level was moderate as well as the level of SNS usage among students. Data gathered from the questionnaires was examined through Pearson Correlation analysis. The findings of this study show that there is a relatively low but significant positive relationship between narcissism and social networking sites usage among undergraduate students. Based on the results, it would benefit the university as well as future researchers to explore this issue deeper in the future.